WayBetter isn’t really about making money. At our core, we’re here to help you succeed. Our approach to motivation includes financial incentives because we know that they work. People are far more willing to lose a game than to lose money, so a financial commitment works to help you stay on track.
We’ve found that players who put real money on the line are 10X more likely to finish their challenge. With our science partners from Brown Medical School, we were just awarded a $1 million NIH research grant to continue studying financial incentives and behavioral change.